I’ve always been a sucker for getting “something for nothing” and always relish finding a good deal or a great buy. The internet has obviously made that a lot easier and has created entire new businesses and industries. I know, that’s the biggest “duh” statement ever, but bear with me.
One of the most revolutionary changes is the way companies market to consumers using the internet. Advertisers quickly found the internet to be a very cost effective method of advertising and the early adopters found out that email was almost as effective as postal mail for virtually no cost.
Obviously, that got out of hand and resulted in the coining of a new term that we’ve all come to hate: SPAM. SPAM is, was, and forever will be bad, but some visionaries realized that although it was abused, email advertising, when used properly, is still a very cost effective medium.
They also figured out that people don’t mind opening junk mail if they could do it on their terms AND get paid for it.
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